Current experience

I joined the team during the beta version, where the only way for users to subscribe was through the item page. At that point, we had a very low conversion rate and limited visibility on the item page.

On the other side, we had 31% of conversion in the subscribe panel but 50% of subscription cancellation happened on the same day.

Customers were confused about fee

35% of customer concerns about the $6.99 order minimum fee (shipping fee).

85% of subscription items are priced under $35.