Overview
Subscription was the fastest growing online channel in FY23. Addressable retail subscription channel was a $20B market (9% of total online), growing 25% per year. Walmart Subscription MVP had been launched since March 29, 2023. Prior to that, Walmart had 0% market share in this growing channel (losing ~600M annually).
At the end of FY24, subscriptions team expended the assortments to grocery items in order to
unlocked +32K additional subscription SKUs
- improve AOV, GMV and CP
- increase subscriber
- increase subscriptions
- increased items per subscriber
I will mainly present these projects as my recent case studies. If you would like to check the experience upfront, you can search, buy and manage your subscriptions through Walmart.com or Walmart app now.
Click these links below to check more details -
Team size
2 designers (Principal designer and me)
2 contractors (Mid to senior)
1 content writer
2 ux researchers
Review with Sr design manager and design directer every week
Review with leaderships every month
Cross-functional team (Subscriptions)
4 product managers
4 front end engineer leads (40 in total)
2 business leads
1 data analytic
Collaborate with other 13 different dependency teams for grocery subscription launch
Design Time spend
4 months from planing to deliver, including
1 months workshop+user testing
1 month all platforms’ detailed design
2 months Engineer support, including IA design, hand-off specs, LOE discussion, accessibility, VQA, bug fix and so on