Competitive Analysis

Based on the results of existing product evaluation and user research, we decided to enhance the existing short-form video module in Fish Pond community. We picked up two main competitors to analyze: RED (小红书) and TikTok (抖音).

COMPETITIVE ANALYSIS CONCLUSION

Since short-form video became more and more popular, users should take the following points into consideration when designing the short-form video in the community.

• Design full video editing and posting user flows.

• Simplify the steps of the video play and editing user experience.

• Guide users to interact with the trending topics.

Detailed Design

According to previous research and analysis, we proposed the following three main design strategies.

• Refine content distribution system: Combining categories and hashtags in homepage, user profile, search into one consistent topic. User can customize their following content categories.

• New user interface experience: Redefining the app structure and interface in fishpond. The new interface encourages users’ interaction in the community by using different and united icons, color system and so on.

• New short-form video modules: Improving short-form video related user experience. Adding short-form video entrances in many pages.

1. CUSTOMIZED CATEGORY

2. NEW USER INTERFACE EXPERIENCE

According to our previous user research, users had many negative feedbacks about showing their last login time to the public on their user profile page. Therefore, we used the numbers of “likes” and “followers” instead of “last login time”.